Unified Intent Data
At LeadWorks Digital, we employ a comprehensive and strategic approach to intent data generation, ensuring our clients maximize their B2B lead generation efforts with precision targeting. Our model integrates both first-party and third-party intent data sources to create a powerful system that delivers superior campaign results.
First-Party Intent Data Generation
First-party intent data is gathered through our partner publishing properties across the globe. These global partnerships provide us with direct insights from user interactions on B2B content. Key strategies include:
Content Interactions on Partner Platforms: Through our partner publishing properties, users engage with various forms of content such as whitepapers, webinars, case studies, and more. Every interaction (downloads, time spent on page, form fills) is captured, helping us identify intent signals.
Behavioral Tracking Across Partner Sites: We track user behavior across these partner properties, capturing clicks, content preferences, and other engagement metrics, which give us insights into where the user is in the buying cycle.
Surveys and Polls: Through our partner sites, we actively gather explicit intent data by directly asking users about their purchase intent or interest in particular solutions.
Third-Party Intent Data Partnerships
We collaborate with trusted third-party data providers to access vast pools of intent data from external websites. These sources allow us to capture:
Surge Signals: Tracking industry trends and research surges across the web helps us identify users demonstrating active buying intent, who are researching specific products or services relevant to our clients.
Account-Level Insights: Third-party intent data provides visibility into the activities of key decision-makers at target accounts, giving us a more comprehensive view of organizational intent.
Data Enrichment and Matching
To enhance the precision of targeting, we enrich first-party data with third-party signals through a robust data-matching process:
Cross-Referencing with Ideal Customer Profiles (ICPs): We use our clients’ ICPs to match data points from both first-party and third-party sources, ensuring we’re targeting high-intent leads who fit the ideal criteria for our clients’ offerings.
Behavioral Cohorting: We identify patterns in behavior across different personas, creating highly specific audience cohorts that enable personalized messaging and optimized campaign performance.
Advanced Analytics & Segmentation
Once intent data is collected and combined, our analytics tools process it to deliver actionable insights:
Predictive Analytics: AI and machine learning models analyze historical data to predict future buying behavior, allowing our clients to focus on leads most likely to convert.
Lead Scoring: We quantify intent signals into a lead scoring system, helping prioritize leads based on their likelihood to convert and their position in the buying journey.
Custom Segmentation: We segment audiences based on firmographics (industry, company size) and intent signals (topic interest, buying stage) to create hyper-targeted campaigns.
Campaign Execution and Optimization
We integrate intent data insights into our clients’ campaign strategies to maximize relevance and efficiency:
Persona-Specific Campaigns: We use intent data to create persona-based segmentation, allowing us to craft highly relevant messaging that addresses specific pain points and interests.
Dynamic Retargeting: We deploy dynamic retargeting strategies across digital channels (email, display ads, social media) to engage prospects showing intent signals, keeping our clients’ brands top-of-mind during the buying journey.
Ongoing Optimization: We monitor campaign performance continuously, adjusting targeting and refining messaging based on real-time intent data to ensure optimal results.
Delivering Value for Clients
Our unified intent data model provides clients with:
Higher-Quality Leads: By combining first-party behavioral data from partner sites with third-party insights, we deliver high-intent leads with a greater likelihood to convert.
Better Account Penetration: Our combined data approach helps identify key decision-makers and accounts actively in the market, driving more successful ABM (Account-Based Marketing) initiatives.
Accelerated Sales Cycles: By identifying where leads are in the buying process, clients can engage them at the most opportune time, speeding up the sales cycle.
LeadWorks Digital’s unified intent data model is designed to give our clients a competitive edge in B2B lead generation. By combining first-party data from our global partner publishing properties with third-party intent signals, our data-driven approach ensures each campaign is optimized for targeting precision and high conversion rates.